Posted by Christi Ginger on 24 September 2007
Last night at the Folio Magazine Awards Show, 8020 Publishing picked up two awards! The Folio Awards honor the best in editorial content and magazine design--sort of a Grammys for magazines.
This year a panel of 100 judges considered 3,000 entries from around the globe. There were some great magazines up for awards so we are really thrilled and honored to be selected.
Thanks to the great JPG community out there that makes this magazine so fantastic!
With online promoting and social media getting more and more forceful, conventional PR is more critical than ever before. Though many confuse web marketing with normal PR, there's a sector of difference between the 2. But used effectively, they can meld elegantly and the mix can create one of the strongest selling tools available. The fact that normal press is so strong is really because it enables you be featured in the media, and you become the news report. You have sidestepped the advertising section of the media and jumped to the editorial section. You're the reports and with that comes credibility and confirmation. You not only hit your target market, you are positioned as an expert. One example is a financial lending company called AdvanceLoan which is in the cash advance business. Unlike any other sort of promoting, effective PR can create you as a professional in your field and showcase you, your business, your talent and / or product. And it can do so domestically, nationally and globally. You're the story! That has traditionally been what's made PR such a dynamic selling tool.
The ratification and credibility factors can't be exaggerated. Other types of promoting, whether or not they be advertising, direct selling or internet based promoting can't offer you the basic trust factor that comes from being featured in the media. But now with the capacity of the web to make the local worldwide you can take a tiny, regional paper story and magnify it. By utilizing online methodologies and social media you can magnify that local article in a fashion that, not so long back, would've been not possible. A local paper article can all of a sudden become a nationwide or global story.
The same applies with a Television interview or segment that you are featured in. You can take that segment and thru the web video sites like YouTube, Flicker and a bunch of others, you can change a local story into a world one. Thanks to the power of the Net, a local Television segment can now receive worldwide coverage. And it does not stop there, the interchange between online marketing and normal PR is a 2 way street, just as you may use the Net to magnify the power of a local or regional PR story, you may use normal PR to concentrate on a Net phenomena and turn that into a conventional reports story.
More we are seeing examples where an experienced businessman or entrepreneur or rock group has started a vibe on Twitter, FaceBook or MySpace, and turned that buzz into a conventional stories story. In truth Twitter, Facebook and MySpace all grew dramatically thanks to the main line media coverage that drove numerous new visitors to those sites. L.A.'s Twitter-fueled Kogi Korean taco van is a good example. The Kogi lorries pronounced where they might be through Twitter. Large lines started to turn up, causing a wait of over an hour for a Korean taco ; that phenomena started a vibe and before you know, the LA Times, Newsweek, the BBC, Times and other media were carrying the tale and a big hit story was born.
This is a brave new sector of communications. As methods of connecting change and become more liquid, it's important to grasp the price of mixing new and standard sorts of communication and promoting to form inventive and forceful advertising tools that can not just attain your target market, but present you as the tale - as the news report.
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